Indie Squid Kid

Cthulhu has a new favorite beverage!

I first heard about The Kraken™ Black Spiced Rum this past October, and, as you may recall, I shared a trio of viral marketing videos which expounded the mystery and awesomeness of both the booze and its tentacled namesake. Kraken Rum hasn’t made its way to North Carolina liquor stores (yet), but my friends Mur (yes, this Mur) and Jim brought me back a bottle from her recent trip to Maryland!

I really like the the old-fashioned style of the bottle and the cool woodcut-esque label illustrations that look like they could have come out of some old book of maritime legends. (Cthulhu also approves!)

Here are some detail shots of the bottle art work:

We all know that the cephalopd depicted on the bottle is NOT Architheuthis dux, right? OK then, moving on.

So, how does it taste? Pretty damn good, if you ask me. Ryn and I recorded our initial tasting, and thoughts thereon, as part of the newest episode of the Random Signal podcast. You will obviously want to listen to the entire show (hint, hint), but, if you are really short on time, we discuss the rum pretty much right at the half-way point.

Does anyone have any suggestions for clever names/recipes for mixed drinks that include Kraken Rum? So far, we’ve come up with the “Kraken Libre” (= rum + Coke) and the “Stormy Kraken” (= rum + ginger ale), but there have got to be some better ideas out there! Leave a comment or email me at indiesquidkid@gmail.com!

If you want to find out more about The Kraken Black Spiced Rum, visit them online at www.krakenrum.com.

Hot on the heels of Jameson’s inclusion of a giant octopus in their latest whiskey commercial, comes a new brand of rum whose entire marketing campaign and brand identity is cephalopod-based—The Kraken Black Spiced Rum. The Kraken’s website includes offers for a free poster (”Put a Beast in Your Belly”),  free 47 page book , and this trio of cool clip-arty animated videos:

Admittedly, I’ll buy just about anything promoted by a cephalopod, but I really want to try this rum.  (I also think a bottle of Kraken would look good an a shelf next to some Dan Aykroyd’s Crystal Head vodka.)

Sighted by Nick