This is the Luft Squid*Brush by Sëmk Products Ltd.–the most adorable kitchen implement you will ever meet. The front of the package tells us that the delightfully cock-eyed cephalopod is not just “a good brushing helper,” but also “perfect for brushing.” Which I guess is just about everything you could hope for in a brush.

The cuteness continues, unabated, on the back of the package…

I picked this up at Urban Outfitters about a year ago, but i don’t know if it is still available. One day I may find the rest of the Sëmk line of cephalopod kitchenware: Squid*Mixer (giving you a nice cake), Octo*juicer (feed the fruit, please), and Octo*timer (it times your work).